Rob Petersen is an executive with extensive leadership experience at the foremost ad agencies in the Omnicom and Interpublic networks. In these roles, he saw clients putting lots of effort into strategy and new campaigns but far less looking into the data they generated. All of which gave him the idea, in 2009, to start BarnRaisers, a digital agency that builds brands using proven relationship principles and ROI.
Among others, BarnRaisers’ clients include Abbott Labs, Ferrari, Johnson & Johnson, L’Oreal, and Wyndham Hotels.
A graduate of Colby College, Rob’s taught digital marketing on the MBA faculty at Rutgers Business School since 2010. He’s the author of 166 Case Studies Prove Social Media ROI which has been downloaded 115,000 times, and the co-author of Strategic Digital Marketing which has become a college text book.