When my colleagues Eric Blum and Erin Erskine at Signals Analytics Group asked me to comment on their white paper regarding the transitions in Food & Beverage I was pleased to contribute as I’ve lived this with my client, Nestlé Waters, for years
Like untold millions I grew up with Coke and Pepsi as ubiquitous staples and iconic brands whose roles were so outsized they were justified in claiming to have “taught the world to sing”…just seems we’re all singing a different tune today…and how these icons can play in the future seems quite up in the air to me.
It’s hard for the tiger to change its stripes, right, as it seems their recent efforts suggest. You'll find the white paper here: How Big Food & Beverage Companies can Address the Junk Food Transformation