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Lou Killeffer
to About


A versatile business strategist, Lou helps companies from the Fortune 500 to venture-backed start-ups look ahead, embrace change, and sustain success.


Known For

  • Advising some of the world’s most enduring businesses and well-regarded brands


Prior Lives

  • EVP, Managing Director Strategy,  Sterling Brands,

  • Chief Marketing Officer, Merkley Newman Harty

  • EVP, Managing Director of the Americas, Ammirati Puris Lintas


Key Clients

  • AT&T, Castrol, Citigroup, Fed Ex, Labatt, Nestlé, Nikon, P&G, Sara Lee, Schweppes, and UPS



  • Winner Bronze, Silver, and Gold EFFIE Awards from the American Marketing Association

  • Judge, Global Effie Awards

  • Member, New Business Committee of the American Association of Advertising Agencies

  • Lecturer, Advertising Educational Foundation

  • Advisory Board Member, Global Rights Fund II

  • Board Member, Connecticut Odyssey of the Mind

  • Advisor, Farmer Foodshare

  • Adjunct Professor, Hussman School of Journalism & Media at the University of North Carolina at Chapel Hill

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Advisory Board

Five Mile River Marketing Advisory Board

Catherine Chao
Patrick Givens VaynerSmart
Peter Morrison, Palm Canyon Digital
Rob Petersen
Tod Seisser
Patrick Givens

Peter Morrison is an award-winning video director and producer working in healthcare and corporate communications. As a founding partner at Osprey Communications (now a WPP/Grey Group Company), Peter spent the past 30 years overseeing all video and new media production. Prior to Osprey, Peter had been involved in the production of several television shows and commercials, feature films, and IMAX movies, as well as the first-ever 3D music video featuring Aerosmith. In 2016, Peter became a Wix certified web designer and started Palm Canyon Digital to create websites for solopreneurs, small and medium-sized companies.

Peter Morrison
Rob Petersen

Following leadership positions at several NY ad agencies, in 2009 Rob Petersen, President, Barnraisers opened his own full-service digital marketing agency to build brands through established relationship principles and proven ROI. In 2010, Rob also joined the MBA Faculty of the Rutgers Business School where he teaches digital and social media marketing at the undergraduate, graduate, and executive levels. He’s a contributing author of the college textbook  Strategic Digital Marketing, and his own book, 166 Case Studies Prove Social Media ROI, has been downloaded over 200,000 times.

Catherine Chao is a cause-driven communicator applying consumer research and insight to campaigns that inspire behavior change and improve the wellbeing of underserved populations. As Director, Strategy & Evaluations, at the Ad Council she leads the strategic development and research driving campaigns on health and education, including youth anti-vaping, lung cancer screening, encouraging girls in STEM, and saving for retirement. She’s also active evaluating campaign awareness and impact. Before the Ad Council, Catherine worked in nonprofit communications addressing issues such as stress reduction, smoking cessation, and insurance access.

Patrick Givens takes a "user-led, tech-enabled" approach to building products, brands, and businesses with clients ranging from the Fortune 500 to new-to-world startups. Today he and his Amazon team are creating new product and marketing opportunities in innovative audio, conversational A.I., IoT, and connected retail/packaging. As the former Founder of VaynerSmart, VaynerMedia's Innovations & Emerging Technology division, Patrick led the extension of Vayner’s pioneering social media and digital marketing capabilities into the rapidly emerging channels of voice-first A.I., connected retail, and interactive packaging.

Catherine Chao
Tod Seisser

Tod Seisser, Co-Founder, H.I./Human Intelligence has enjoyed creative management roles at agencies large and small, including as Co-Founder and Chief Creative Officer of "Inc. 500" agency Grok; Chief Creative Officer of Saatchi & Saatchi; Co-Chief Creative Officer of JWT; and Managing Partner, Creative at Ammirati & Puris. He’s worked in virtually every category, winning virtually every industry award along the way. Tod’s also a member of the Creative Review Board of The Partnership (née The Partnership for a Drug-Free America), and a former teacher at his alma mater, The School of Visual Arts.

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