Our Work  

Every business and every business problem is different but the barriers to growth, both inside the enterprise and in the marketplace, all fall within strategy, execution, or internal alignment - without which focused strategy and execution are worthless.
Depending on your particular business problem, here’s how we can help:

Strategy & Planning

Business Planning that Improves the Enterprise Whether you're large or small, in a new or mature category, with a regional, national, or global franchise, at some point every year you need to create a plan to propel the business forward. >>Learn More

Defining the Value Proposition and Go-to-Market Strategy Some believe success means letting people know they have a “better mousetrap”. But telling alone often isn’t enough, particularly when unseating the incumbent or introducing your brand to anxious new users. >>Learn More

Management Facilitation to Strategic Alignment As forward-facing as many CEOs are they still find themselves buffeted by issues that threaten the health of their business. Often this suggests a re-think and a necessary change in strategy. >>Learn More

Marketing & Branding

How to Build and Sustain a Dynamic Brand While brand positioning isn’t hard to explain, neither is describing how a plane flies. But the physics of airflow over the wings is one thing; designing and piloting a plane is something else. >>Learn More and >>Here and >>Here

 

Integrated Marketing Planning & Communications Everything’s changing constantly and quickly. All driven by the overwhelming force of the internet with now routine but nonetheless profound implications for sales and marketing. >>Learn More and >>Here

Culture & Engagement

Becoming a Consumer-Centric Company A long, long time ago, Drucker said, “The purpose of a business is to create a customer.” and if there’s a more concise or compelling definition of the bedrock of consumer centricity we’ve yet to find it. >>Learn More and >>Here

Corporate Culture and Employee & Consumer Engagement Corporate culture drives marketing today in two strategically significant ways: one quite classic and troublesome, the other as an enlightened wave of the future. >>More Here and >>Here

 

Innovation

New Product & Service Innovation Given the brand is where the consumer starts, this begs the question of where the company should start. Today there’s a growing realization that successful innovation begins at home, driven by the brand. >>Learn More and >>Here and >>Here and >>Here

Marketing Communications

We routinely provide essential Marketing Communications Services, including:

  • Brand Identity/Logo

  • Website Design

  • Message Architecture 

  • Ad Campaign Development

  • Social Media Marketing

  • Podcasts/Email Marketing

  • Earned Media and SEO

  • Employee Communications

917.327.8963
  • LinkedIn - Lou Killeffer
30065 Benbury Road I Suite 100 Chapel Hill, NC 27517-8494
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