Sharing Advertising Lessons Learned
When was the last time you asked yourself "Why not?"
What if your next engagement entailed bringing your client a career’s worth of knowledge? Shaped and fashioned over five months to teach them how you do what you do - and why - and then how to do it that much better themselves...
I was honored to be invited to join the faculty at the School of Media and Journalism at the University of North Carolina at Chapel Hill and will be commuting back and forth to teach the Advertising Campaigns course as an Adjunct Professor this fall.
The University’s first journalism class was taught in 1909. The Department was founded in 1924, became a School in 1950, and has been nationally accredited since 1958 by the Accrediting Council on Education in Journalism and Mass Communication.
Carolina’s MJ School has fifty-one full-time faculty and an enrollment of approximately 800 undergraduate students and 100 graduate students, (sixty in the Master's program and forty pursuing their PhD.) The School boasts nearly 9,000 alumni in all fifty states and twenty-nine countries.
Students in the Advertising major study the theories and principles behind the advertising, marketing, and branding of products. Classes expose students to an ever-evolving array of industry trends, particularly in digital marketing and social media, as well as new approaches in online analytics, search marketing, and integrated marketing communications.
Among the School’s many distinguished alumni are: Vermont Connecticut Royster; Lawrence Ferlinghetti; Robert Ruark; a former client of mine, Salle Krawcheck; Jeff MacNelly; Tom Wicker; Chobani's first Chief Creative Officer, Leland Maschmeyer; and ESPN, and Carolina’s, own Stuart Scott.
Classes begin next week. I haven't taught in a classroom since I was stumped by an eight- year-old who asked me if Adam and Eve had belly buttons one day in Sunday School...
I look forward to working with and for what may very well be the most demanding “clients” I’ve ever had. And why not?