Given the challenges the pandemic presents businesses and brands worldwide, the lessons learned here seem worth revisiting; and emulating

I was interviewed by the ANA for their study, “Bridging the Analytics Disconnect: Charting a More Data-Driven Pathway to Growth”.

2 Super Bowl commercials caused quite a stir as Amazon’s “Before Alexa” & Google’s “Loretta” took the AI powered voice computing mainstream

Yesterday I joined a very informative meeting at the University of North Carolina’s Office of Technology Commercialization.

It appears at the moment of truth innovators almost always see the rabbit. Why are so many smart people so often wrong?

Happy to ring in the new year, even belatedly, by helping trumpet the quite significant accomplishments of my friends at Farmer Foodshare

We all know innovation is difficult. Simply agreeing ambitions, timelines, and resources can be challenging. Pipeline protocols can present added complexity....

Last Thursday I joined over 500 hundred friends, colleagues, entrepreneurs, and investors at the Friday Center for the 2019 UNC Chapel Hill Innovation Showca...

An Unlikely Intervention: A Startup Company’s Quest to Conquer the World’s Second Leading Killer of Children is the untold story of the firs

I’m blessed to bookend next week’s classes at Carolina with two executives from Raleigh’s advertising royalty! A graduate of the University of New Hampshire,...

The advent of widespread sonic branding

Over the next ten days we'll proudly welcome a pair of the Research Triangle’s marketing titans into my evening class at Carolina! For twenty years, Esther C...

The handwringing over the death of the advertising agency isn’t new, it’s been trending now for years. Ken Auletta’s most recent book, Frenemies: The Epic Di...

With thanks again for a wonderful year, here are the top three posts of 2018 for your winter reading pleasure! Trust - the Challenge CMOs Face Today When my ...

Last week I joined hundreds at Convene on Park Avenue in Manhattan for the IAB’s 2018 Data & Mobile Symposium, subtitled How Data Fuels the Direct Brand Econ...

Isn’t that the enduring challenge even the most successful businesses and brands face? What keeps us up at night and why we go into the office every morning?...

For one in five children, healthy food isn't an option. That's right, one in five... I'm truly excited to support the continued success of Farmer Foodshare w...

From an interview with Perpetual Insights Q. What are the significant and recent evolutions you see among best practices in marketing? By far the most signif...

From an interview with Perpetual Insights Q. How important is diversity hiring as an issue for you personally? It’s critical of course and an important step ...

While management theory promotes any number of “innovation triangles” as the touchstone to new products, (think Simon Says in a polygon), my recent experienc...