Given the challenges the pandemic presents businesses and brands worldwide, the lessons learned here seem worth revisiting; and emulating

As introduced by Harvard professor Shoshana Zuboff, surveillance capitalism is “the accumulation of data to predict future behavior."

I was recently interviewed by the Association of National Advertisers’ AEF for their forthcoming study, "Bridging the Analytics Disconnect: Charting a More D...

Great to be working again with my friends at PanTheryx, the innovative Boulder, Colorado based company focused on improving public health and the quality of ...

The handwringing over the death of the advertising agency isn’t new, it’s been trending now for years. Ken Auletta’s most recent book, Frenemies: The Epic Di...

Oceans of ink and even more pixels have been spilled in trying to engage consumers to simply listen and hear what a brand has to say. The desire to know what...

With thanks again for a wonderful year, here are the top three posts of 2018 for your winter reading pleasure! Trust - the Challenge CMOs Face Today When my ...

Last week I joined hundreds at Convene on Park Avenue in Manhattan for the IAB’s 2018 Data & Mobile Symposium, subtitled How Data Fuels the Direct Brand Econ...

Isn’t that the enduring challenge even the most successful businesses and brands face? What keeps us up at night and why we go into the office every morning?...

Late last year I was invited to attend the 5th annual Chief Strategy Officer Summit (CSONY) in Manhattan. Once again, the Summit brought together over a hund...

If you’ve any interest in the future of advertising, much less marketing and brands, and their relationship to people in our increasingly connected society, ...

Welcome to an Ocean of Commotion We all know things are changing incredibly fast. This is particularly true in every aspect of the commerce in goods and serv...

Ahhh, the business plan; and the planning cycle. Whether you're a large or small company, in a new or mature category, with a regional, national, or global f...

In conversation with a client this week, I was reminded, once again, of the talents required in developing, encouraging, and leading a team. Particularly a m...

Late last month I joined my friends and colleagues in AIGA Connecticut at the historic, 18th-century deKoven House in Middletown for the sold-out workshop, B...

Certainly business success depends on sound strategy and the ability to adapt and change. But execution is where a strategy either succeeds

A strong brand is a promise marrying a differentiated, competitive advantage with a compelling consumer insight. A singular, clear idea that

I spent a good part of last year helping a corporation align behind a real-world, fact-based understanding and definition of consumer centri

But here’s my sense of the companies currently most famous for consumer-centricity which worked well in beginning an engagement with a fast

A new study from Britt Power and her colleagues at Global Strategy Group in Manhattan provides some intriguing insight on Corporate Social