During an interview last week, for my friends at Informa Connect, Lisa and I discussed the difference between a finding and an insight, balancing the seeming...

I believe the key to commercial success in America’s reopening is a renewed focus on the customer; understanding how they’ve changed, what t

There’s a lot we can’t know yet about business going forward as the economy inches toward re-opening...

Wonderful to have Catherine Chao, Director, Strategy & Evaluation, Ad Council join “Advertising in the Age of Alexa” here in Chapel Hill...

Given the challenges the pandemic presents businesses and brands worldwide, the lessons learned here seem worth revisiting; and emulating

"Everyone wants to step up and support their neighbors…Maybe that’ll be one of the lasting impacts from this virus.”

I was interviewed by the ANA for their study, “Bridging the Analytics Disconnect: Charting a More Data-Driven Pathway to Growth”.

The AMA Triangle’s mentorship program pairs marketing professionals with future marketing leaders to share experience, expertise and ideas

To anyone who missed it, with thanks to Lee Morris, a standout Cloud Account Manager in Austin, here’s Google’s new commercial honoring Black excellence, “...

As introduced by Harvard professor Shoshana Zuboff, surveillance capitalism is “the accumulation of data to predict future behavior."

2 Super Bowl commercials caused quite a stir as Amazon’s “Before Alexa” & Google’s “Loretta” took the AI powered voice computing mainstream

It appears at the moment of truth innovators almost always see the rabbit. Why are so many smart people so often wrong?

I was recently interviewed by the Association of National Advertisers’ AEF for their forthcoming study, "Bridging the Analytics Disconnect: Charting a More D...

Great to be working again with my friends at PanTheryx, the innovative Boulder, Colorado based company focused on improving public health and the quality of ...

"The advertising business has been completely disrupted by digital technology. Everything has changed. However, in reaching consumers and making them consist...

I’m blessed to bookend next week’s classes at Carolina with two executives from Raleigh’s advertising royalty! A graduate of the University of New Hampshire,...

The advent of widespread sonic branding

Over the next ten days we'll proudly welcome a pair of the Research Triangle’s marketing titans into my evening class at Carolina! For twenty years, Esther C...

The handwringing over the death of the advertising agency isn’t new, it’s been trending now for years. Ken Auletta’s most recent book, Frenemies: The Epic Di...

Excited to welcome two remarkable industry leaders into my evening class at Carolina! Patrick Givens, VP, Head of VaynerSmart at VaynerMedia, and Lee Maschme...