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  • Lou Killeffer

"Hitting a Moving Target" by Jerry Yan

"The advertising business has been completely disrupted by digital technology. Everything has changed. However, in reaching consumers and making them consistent purchasers of premium products, the single-most important thing, in my view, remains the relationship with the brand."

Truly honored to be featured in the news feed at the School of Media and Journalism at the University of North Carolina at Chapel Hill - much less in the company of my esteemed colleague Gary Kayye!

With abundant thanks again to Zirui "Jerry" Yan, you’ll find both of our interviews here.

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